Step Up Your Photography Game: Tips for Taking Great Photos
Photos and visual elements are a central part of every social media post and newsfeed these days. There’s an important reason for this – research shows that social media posts with photos generate more engagement than text-only posts  . Luckily most of us carry camera devices on us all the time, so we can quickly and easily snap a shot instantly. While smartphone photography has come a long way, don’t underestimate the value of what professional photography can do for your business. However if you are using a smartphone, there are smarter ways to take great photos.
If you can afford to hire a professional photographer, it’s a great investment. The right photographer will be able to capture the true essence of your business/brand/product, and provide you with more than enough images to use immediately and in the future. It’s especially important to hire a professional if you need company headshots, images for a catalog or brochure, or product photos for your website.
Once you have a collection of professional photos, you can easily mix in your own photos for candids, company events, or the every day ‘on-the-job’ shots. These types of photos are great to share on social media to show the behind the scenes perspective of your business.
Simple ways to improve your camera phone photography:
Most mobile phones that have been manufactured within the last two years will have a good enough camera for everyday use. Here are a few tips to step up your photography game:
- Find a location that has good natural light, or take your photos outside if possible.
- If you need to get closer to your subject, move closer to it instead of using the zoom feature.
- Experiment with better camera apps such as VSCO, Camera+, or TADAA.
- Avoid using the flash. Find a spot with natural light or a brighter light source. Most office fluorescent lights are not ideal, so try to find a spot by the window.
- Make sure your camera lens is clean to avoid blurry photos.
- Is your camera phone focused on the subject of the photo? Make sure to focus on the subject (by tapping the area on the screen) before taking the photo.
- Be aware of what’s going to appear in the background of your photos – make sure the it is simple and not too cluttered.
- Experiment with different camera angles to give yourself options later on.
- Try some fun new iPhone lenses and get better results for macro and wide angle shots .
Being the designated company photographer is not an easy job. Most people won’t love getting their photos taken, so you’ll have to keep it positive. Tell some good jokes and have fun with it!
If all else fails, there are plenty of excellent photographers in our area who would be happy to help.
-  https://www.quintly.com/blog/2014/03/data-analysis-which-facebook-post-type-rules-the-news-feed/
-  https://blog.twitter.com/2014/what-fuels-a-tweets-engagement