Post Ghost and Pre Turkey: Start Holiday Marketing Now!
The Halloween candy may be still lingering but the holiday season (like it or not!) is coming fast and furiously. Your customers are gearing up for some serious spending and with some careful planning and attention to detail, you can ensure that some of that spending will be with you.
It’s time to capitalize on this most wonderful time of the year and end your 2015 on a brighter note!
Take Advantage of Small Business Saturday
Sandwiched after Black Friday and before Cyber Monday is Small Business Saturday. Small Business Saturday falls on November 28th this year and serves as an opportunity to invite your customers to “shop local” and support small businesses in the community.
Register now to have your business and a special offer listed on the website (https://www.americanexpress.com/us/small-business/shop-small/). Shoppers will enjoy a little extra effort, such as complimentary drinks and refreshments as a way of saying thank you for shopping with us. *tip* put an email signup sheet near the snack table.
Sales, Steals, Deals and Coupons
Your consumers will be absolutely bombarded with sales fliers and special discounts. Don’t think you have to match the big box stores in your neighborhood sale for sale, but you’ll want to offer some discounts or special coupons, make them appealing to your customers, and track their results.
- Offline: Consider creating a postcard or mailer that you will physically put in each customer’s bag starting now, and/or mail to your mailing list. Make it eye-catching, and give your customers a really good reason to return and shop with you again.
- Online: Use your email list to send out sale reminders and exclusive coupons. Consider creating a Facebook Offer (https://www.facebook.com/business/learn/facebook-page-post-offers) which is highly trackable and low-cost, or exploring other search engine marketing through Google Adwords (http://www.google.com/adwords/). A final word about coupons: consider teaming up with another local business near you to put their coupons in your customer bags and have them do the same for you. You’ll be able to reach a slightly different customer base and also create a mutually beneficial relationship with another business in your community.
Beef up your Holiday Persona
Take a look at your website, social media pages, and even your logo to find ways to “deck the halls”. Switch out your social media cover photos to something seasonal and festive. Consider hiring a graphic designer to add a little holiday cheer to your brand (and of course you can use these graphics and assets next year too!). Create your holiday “brand identity” and have fun with it! Is your business collecting items for a toy drive or canned good collection? Are your employees involved in a community project for the holidays? Are you matching donations to a non-profit you’re supporting? Make sure your customers know how you are giving back and making a difference in the community.
Now is the perfect time to start implementing some strategies for holiday marketing.
We wish you a successful holiday season!
Looking for some more tips about marketing your business in Saratoga Springs?
Find us on the Times Union Marketing and Design Blog.