If you’re like most people, you’ve spent a good deal of January focusing on planning and strategizing for 2018. Hopefully by now you’re hitting your 2018 stride and business is going well - now it’s time to direct some attention to your website. Here’s a quick guide to help you figure out where to start.

Here are some quick tips for your organization on how to adopt, embrace, and make the most of this ever-changing social media landscape.

Gamification is the concept of taking game-like experiences and applying them in non-game settings to educate, entertain, create interaction and add value. For years, game designers have employed multiple techniques to engage users. The thrill of positive feedback, rewards for progress, and a community of users are all game techniques that are popping up in business, healthcare and education.

Living and owning a business in a tourist town definitely has its pros and cons. Now that the weather is warming, visitors will be soon be arriving in Saratoga to enjoy all the things this area has to offer.

Photos and visual elements are a central part of every social media post and newsfeed these days. There’s an important reason for this – research shows that social media posts with photos generate more engagement than text-only posts.