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Spice Up Your Website

The new year is approaching and that means change is in order. Here are five ways to bring some life to your website to attract people to your brand, service or product. The driving idea behind all these tips is to stay true to yourself and your customers, and have fun with what you’re doing.

Tone Creative Albany Times Union Marketing and Graphic Design

Show Testimonials. Business is about communication. Showing how people have successfully used your product or service is the best way to communicate the value of your business to prospective customers. Spice up testimonials with visuals like icons or customer photos.

Tone Creative Albany Times Union Marketing and Graphic Design

Ease Navigation. The experience your website provides should be the same as if a customer walked into your store. Put yourself in their shoes and make sure information is easy to get to. Have detailed photos and descriptions of your goods so people can get a clear idea of what you’re selling.

Tone Creative Albany Times Union Marketing and Graphic Design

Take New Photos. A picture is worth a thousand words. If you’re marketing yourself and need your face to be recognizable, put some thought into how you want to represent yourself. Work with a professional photographer to create an image that customers will respond to. If you’re selling products online, make sure your product photography is high-quality.

Tone Creative Albany Times Union Marketing and Graphic Design

What’s Your Philosophy? Share some insight about how your product or service is different, or why working with you is better. If prospective customers can see how you work and get a feel for your personality, you’ll eventually attract your target audience.

Tone Creative Albany Times Union Marketing and Graphic DesignEntertain. Anyone who has witnessed a good sales pitch knows that performance is a driving factor. People like to be amused, and an amusing experience is always memorable. Create infographics that tell your story in an entertaining way. Create a fun contest that you can promote on your site.

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