Your logo is the visual symbol of your company. A great logo will convey a message, evoke emotion, and reflect your core values as a company. When you look at your logo now, does it accurately reflect your company today, or does it seem more like a throwback to another time? Why a Logo Redesign? Many companies and […]
Living and owning a business in a tourist town definitely has its pros and cons. Now that the weather is warming, visitors will be soon be arriving in Saratoga to enjoy all the things this area has to offer.
Photos and visual elements are a central part of every social media post and newsfeed these days. There’s an important reason for this – research shows that social media posts with photos generate more engagement than text-only posts.
Inspired by all the good deeds to come on Leap of Kindness Day, we wanted to pass along some ideas for non-profit marketing.
It’s important every year to take 15 minutes or so and give your business a checkup to ensure all systems are accurate and functioning properly. Some minor details, like updating the date in your footer and some major things, like verifying that your website contact form data is actually being routed to the right person!
Work/life balance is a term we’ve all heard a thousand times, but how many of us actually achieve that elusive “balance” part? Thankfully there are some fantastic time management apps that promise to make our busy lives easier to manage and move us a little closer to finding our ‘Om’. Google Keep Google Keep is […]
Your work days are probably feeling a little scattered by this time of the year and chances are you’re awaiting feedback from a client, trying to wrap up projects, doing end of year billing, planning for your own vacation days and holiday festivities and oh yes, planning for 2016! Many of us set business goals, […]
If you’re in the customer service business, and let’s face it, we all are to some degree, ’tis the season to express sincere gratitude. A verbal “thank you” is a given, but taking a little extra effort will not only be appreciated but will create customers for life. Here are ten ways to hit a […]
The Halloween candy may be still lingering but the holiday season (like it or not!) is coming fast and furiously. Your customers are gearing up for some serious spending and with some careful planning and attention to detail, you can ensure that some of that spending will be with you. It’s time to capitalize on this […]
Social media marketing can be a highly effective way to reach potential customers. Using sites like Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest, you can develop an online persona for your business, communicate directly with customers, create more brand awareness and increase market reach and sales. However it is easy to make mistakes on social […]
By being prepared, you can get the most out of your meeting with your marketing agency. Knowing the answers to these key questions will ensure that your projects get off to the right start. Using both our experience and additional outside research, we compiled five of the most important questions to ask a potential marketing agency before […]
Passwords have become increasingly vulnerable as more of our information is stored online. How do we make sure that hackers are not able to access our private information? It may be easy to remember your name, address, or your first pet’s name, but these personal sentiments are easily breached when used as passwords. A password hacker […]
Marketing objectives for non-profits are often multi-faceted and complex. Fundraising, volunteer recruitment, and awareness are just a few of the big picture goals nonprofits must manage. Because of the diverse needs of nonprofits, social media is an essential marketing tool that can effectively market their initiatives both general and specific. In our experience collaborating with […]
To move forward into 2015 with confidence requires some time and thought. In order to plan for the future we must learn from the past and set informed goals based on what we’ve experienced. The potential for growth, change and improvement in your business will inspire you to create a plan or a playbook for […]
Thousands of online business received shocking news recently. Magento Go, the platform that many online stores use to sell their products, provide customer support, and conduct their business online, announced they would be shutting down their platform. Without even a years notice, thousands of online retailers are now facing the challenge of migrating their stores […]
The World Cup has been an exciting display of talent, passion and team work. Whether you like soccer or not, there is something to gain from watching. As I watch the World Cup I’ve been impressed by the dynamic of the teams and how that makes the winners successful. Here is some World Cup insight I’ve […]
So you’ve started your draft distillery and you’re ready to bottle your first product. A trip to the liquor store will tell you how overwhelming the selection is of both big brand bottles and hand crafted spirits alike.You’re probably wondering, how am I going to set my product apart? It’s important to outline your goals […]
The old fashioned brochure can still be a useful way to market your business. The brochure can be a nice leave behind and an effective reminder of who you are and the value you offer to your customers. So why do we end up throwing away (or hopefully recycling) most of the brochures we are […]
There is a great duality to public speaking. On one hand it is an incredibly rewarding, inspiring and valuable experience. On the other hand it can be stressful, scary and potentially mortifying. I’m always looking for new ideas and ways to balance this duality to make public speaking, if at all possible, no big deal. […]
At Tone Creative we work closely with our Non Profit clients to clearly outline their goals before starting a web design project or marketing campaign. With a full understanding of what you want to achieve, we can make sure your new website or campaign positions you to reach your goals. Here are some tips and […]
Over the years I’ve evolved my strategy for email writing. Email is a vague form of communication and requires some finesse to make sure the meaning and purpose is coming through clearly. Here are 5 tips to better email writing. Get to the point. If this is the first time your emailing a person, lose the […]
Restaurant week starts this Friday in Saratoga and runs from December 6-12. It’s a much anticipated event and promotion for the Saratoga restaurant scene, and a fun incentive to try something new. I’m looking forward to trying some new places as well as some of my favorites. For more info go here: http://discoversaratoga.org/restaurantweek The restaurant business […]
I heard a great radio ad from Allerdice Hardware this week that demonstrated the power of effective content marketing for local business. The ad starts with a woman calling Allerdice for advice on how to paint her kitchen. She calls again with another request, always ending with the tagline, “Need advice? Call Allerdice.” The ad […]
Not knowing your competition is like doing business blindfolded. Knowing your competitors, and knowing them well, is an essential part of growing your business. The first step in understanding your competitors is to evaluate their strengths and weaknesses and consider where you stand among your competition from your customer’s perspective. To start, take an objective […]
In the competitive, fast-paced world we live in, efficiency is a necessity. Using the right project management tool will make you and your business more effective while easing some of the stress of juggling multiple tasks at once. We’ve tried many project management tools in our office in the endless quest for the perfect tool […]
A good tagline is a powerful marketing tool. Defining your company in a few effective words that sums up what you do for your customers is no easy task, but a well crafted tagline will be a valuable asset to your business. Think of some popular brands and their taglines; BMW – the ultimate driving machine, […]
Though many small businesses focus on social media, email marketing is still one of the best ways build a following around your brand and engage customers and prospects. While social media is broad in its scope, email allows small businesses to communicate with a smaller but more interested group of people. Here are a few […]
Networking makes some people anxious. Though networking can seem self-serving or forceful, it’s actually the opposite. Getting and staying in touch with people is friendly and mutually beneficial. People really do like to help other people when they are asked to, and people truly enjoy returning a favor. The larger your network, the more qualified […]
Ownership of a creative work is something that is often misunderstood and taken lightly. This information is for both parties: the artists creating the work and the client hiring the artist. Though I’m not a lawyer and this is not legal advice, in my experience as a creative professional this is general information that I’ve […]
Tone Creative is a non profit marketing agency specializing in graphic design and web design for non profit marketing campaigns. We believe a more thoughtful approach to marketing yields the best results. Our non profit marketing solutions are crafted with careful consideration of your goals, who you are trying to reach, what you want them […]
Tone Creative is a graphic design and web design firm located in Saratoga Springs NY that specializes in logo design, web design and graphic design. We believe a more thoughtful approach to marketing yields the best results. Our Saratoga graphic design solutions are crafted with careful consideration of your goals, who you are trying to […]
The elevator speech or USP (unique selling proposition) is essential to letting people know exactly what you do and the value of your product or service. Your elevator speech should evolve as your business grows and can be custom tailored to whomever you’re speaking with. Your elevator speech can do more than communicate what you […]
Artisanal food is everywhere. It seems that the variety and number of pickles and jams you can find today is endless. While shopping at Fresh Market recently I was overwhelmed by the quantity of different artisanal sodas, candies and snacks and wondered if there was anything that hadn’t been done yet. Even if you have […]
New studies exposing the dangers of sitting have led me to question the effect of my career on my health, as well as the health of everybody at a desk. According to The New York Times article “Is Sitting Lethal?” author James Vlahos says, “over a lifetime, the unhealthful effects of sitting add up.” In spite of […]
These days it seems that more products and services tout environmentally friendly aspects. The words recyclable, reusable, fair trade and varying shades of the color green hint at environmentally friendly and socially responsible claims. Do these claims matter to the consumer? What makes green marketing successful? In the 1970s green marketing began to target the ethical […]
Tone Creative is a graphic design and web design firm located in one of the best areas of New York’s capital region, Saratoga Springs. We specialize in spirit label design as well as design for liquor labels and wine and beverage labels. We believe a more thoughtful approach to marketing and design yields the best results. […]
As creatures of habit, new ways of doing things are difficult. On a personal level, changing a habit or improving a process requires focus, readiness and a strong desire to move forward. Now think about change on an organizational level where ten, a hundred or a thousand people have to change together. We all want […]
One of the most common questions that small business owners have is “How can I improve my search results in Google?” There are a few simple ways to use Google’s tools to increase your visibility in search results and increase traffic to your website and business. Google Plus Local If you have a physical location for […]
I love the first week in January; the holidays are over and I finally get a chance to catch my breath, step back and consider the big picture. I’m looking forward to another year contributing to the TU blogging community, and this week I’m in the process of planning how I’m going to make this […]
Most small business owners now rely on email and the internet to facilitate a large portion of their communications and marketing. What most of us don’t realize is how much of an impact our technology has on the environment – even tasks as simple and routine as sending an email with an attachment, or using […]
The new year is approaching and that means change is in order. Here are five ways to bring some life to your website to attract people to your brand, service or product. The driving idea behind all these tips is to stay true to yourself and your customers, and have fun with what you’re doing. […]
Fonts have personalities. It’s not surprising when you realize that the letter forms are actually inspired by the human form. Think of the letter A and T, or the last time you reluctantly did the YMCA at a party. Discovering which font speaks to you is a fun process, and you can finally say goodbye […]
The Capital Region is quickly becoming a new hub for green and innovative businesses. Here are few businesses that are filling local demand for more sustainable choices. Mackbrook Farm Kevin Jablonski and Karen Christensen raise grass-fed beef on 300-acres in Argyle, New York. Their Aberdeen Angus cattle are Animal Welfare Approved, rasised without antibiotics or […]
It’s almost labor day, and summer is winding down. While I enjoy sitting at my computer working on client projects, I can’t help but think of ways to enjoy these last few warm days outside while still considering work-related ideas. As important as work is, a breath of fresh air and freedom from the office […]
We’re thrilled to be part of the Times Union community as new contributors to the Marketing and Design Blog. You can find fresh insights on marketing, design and technology written by yours truly on Wednesdays on TimesUnion.com. We also had the pleasure of rebranding the Marketing and Design blog with a new icon and page […]
Calling all non-profits! We have launched our Websites for Good program, and thanks to Jen Patterson from the Times Union we’ve received a lot of applications. Keep them coming! Check out the article here on Jen’s great blog Capital Region Gives.
Representing your product successfully is the first challenge, and it’s important to think beyond the product itself. Whether you’re selling a chocolate bar or pastured chickens, a potential customer’s purchase will depend on whether the product is differentiated in a way that creates value. If the chocolate is hand-made, the packaging should express this to your customers without your having to tell them.
Creative marketing agency Tone Creative announces Websites For Good, a new campaign to help non-profit organizations expand their presence online and in their communities. The new program will provide free website design and development as well as brand strategy to three non-profits and community organizations in 2012. Any non-profit or community organization can apply for […]
Walking into a well-stocked beverage shop is an exciting endeavor for anyone, but for us the myriad of well-designed labels and packaging heightens the experience. Beer is the drink of camaraderie and the label should illustrate the spirit of the brew inside and what if offers to the drinker. There are several ways in which […]
Facebook just became more business-friendly – Facebook’s new brand pages are a great opportunity for businesses to show the benefits of their products or services. The new timeline is a blank slate to express your brand, keep content fresh, and engage more with your customers. The best thing about the new timeline is its focus […]
Last year we had the privilege of helping Shining Hope for Communities raise money for their annual campaign. Just two months after Newman’s Own Foundation matched up to $100,000 in donations, they announced The Clean Water Project. SHOFCO constructed a new water tower and a pilot project that will provide water to between 1,000 and 2,000 […]
The Regional Farm & Food Project is a member supported, farmer focused non-profit serving the greater Hudson-Mohawk Valley of New York State. They do a wonderful job connecting community members to local food and farmers, as well as energizing their members to support their local food system. After the devastating effect of Hurricane Irene last […]
Skidmore alumni Arielle Landsberg and Dan Vidali (class of 2009) understand the importance of a good internship. Both have used their local internship experiences to start Tone Creative, a web and graphic design agency in Saratoga Springs. Now they are giving young students the same opportunities that helped them build their careers.
Networking is the name of the game. Join the Chamber of Commerce or a local leads group. Here in Saratoga we have a wonderful Chamber of Commerce that plans a lot of networking events. The more opportunities you have to interact with other people the better. Even volunteer organizations create opportunities to network.
Tone Creative, a local graphic and web design agency, has moved to a new office at 153 Regent Street in Saratoga Springs. Tone Creative specializes in graphic and web design services in Saratoga Springs and the Capital Region. The new office enables Tone Creative to better serve local businesses looking to expand their marketing efforts. […]
We’re excited to announce that Tone Creative has moved to 153 Regent Street.
Tone Creative is the business of the month at Key Bank. We had a lot of fun coming up with a display that is bold, straightforward, and a little bit funny. This holiday season we want to offer potential clients inspiration to refresh their brand, business, or product for a successful new year.
We’re privileged to work with Shining Hope for Communities, a non-profit devoted to bringing education, healthcare and clean drinking water to Kibera, Kenya. SHOFCO has made a huge impact on the lives of people in one of Kenya’s most densely populated slums. By providing essential education, health care, and community services, Shining Hope creates […]
The Tone Creative team recently finished working on JeanetteThorntonMD.com, a new website that offers information about obesity and food addiction treatment. We created the site for Dr. Jeanette Thornton, an Albany-based, board-certified Psychiatrist specializing in addiction treatment. Dr. Thornton has pioneered a new multi-faceted approach to food addiction treatment that focuses on helping patients understand […]
Tone Creative and Slow Food Saratoga get a shout out from the Times Union’s Table Hopping blog. Senior editor Steve Barnes says: Slow Food Saratoga Region, the area chapter of the international movement dedicated to local, seasonal, sustainable and biodiverse food, has boosted its online presence with a more comprehensive website that includes events, programs and initiatives […]
Saratoga Health and Wellness, a personal training and fitness center in Saratoga Springs, needed to revamp their website to attract new clients and showcase their unique, one-on-one approach to fitness. Their previous web presence, a simple blog, was not representing their business accurately. With hundreds of positive testimonials, the gym wanted to show just how […]
Slow Food Saratoga Region, a local chapter of the non-profit organization Slow Food USA, needed a website to present their organization and explain their initiatives in a fun, fresh way. Saratoga Springs is renowned for its food culture. From the thriving farmers market to the local restaurants that serve farm-fresh food, Saratoga’s local food scene is […]
We’re just finishing up a web design project for Tap & Barrel of Smithtown, New York, a one-of-a-kind brew pub serving 52 beers on tap. Micro brew enthusiast and bar owner Tony Celentano turned his passion for good beer and good times into a successful business. We created Tap & Barrel’s online presence with a […]
Creating a logo for your business is an exciting endeavor. It’s fun, creative and allows you to express the personality of your brand, business or product. Because your logo is something that you want to be relevant as your business grows and expands, some consideration should go into planning the logo before the design phase. […]
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We’ve been busy working on some exciting new projects lately! Our local newspaper The Saratogian took notice and recently published an article about Tone Creative – check it out and send us any comments or questions! Check out the article here: http://www.saratogian.com/articles/2011/04/23/news/doc4db2fb8cc54d7682092071.txt
You never get a second chance to make a first impression. We all have considered this before various situations: meeting a person for the first time, job interviews, or client meetings. Though this is true with face to face introductions, the internet provides us with infinite opportunities for first impressions. So how do you consistently make a good impression?
Many small business owners change their marketing strategies seasonally, paying attention to both consumer and seasonal trends to maximize sales. You can optimize your marketing strategy and take advantage of seasonal trends easily.
Social Media is everywhere these days - have you noticed that nearly every print, TV and web advertisement features a Facebook link? Creating effective customer relationships that utilize the power of Social Media can be easy - here are some ideas to get you started.