I love the first week in January; the holidays are over and I finally get a chance to catch my breath, step back and consider the big picture. I’m looking forward to another year contributing to the TU blogging community, and this week I’m in the process of planning how I’m going to make this year’s blog better. I’ve created a blog strategy planning sheet that you can download here to inspire your planning process.
Here are some things I’m considering in planning my blog strategy for 2013:
Consider your audience
While ‘everyone’ sounds great, there is no way you can speak to, inform and entertain everyone at once. Pick a specific group that you are most interested in and do some brainstorming. What would they like to know, and what will entertain them? The TU has great local coverage; think about how you can connect your audience to local events, people and businesses that will interest them.
It’s easy to get caught up in this week’s post and to lose site of the big picture. If increasing traffic is on your horizon this year, set goals for unique visitors over monthly periods. This way you can tweak your strategy along the way by adjusting your content and adapting.
Come up with some general concepts for topics, then delve deeper and come up with sub-topics. Go a little bit deeper and you’ll have specific ideas for posts. Find some blogger idols that you can rely on for inspiration. Here are some ideas I’m inspired by this year: infographics, comics, and giveaways.
Once you have some specific ideas for this year’s content, create a schedule that will help you get everything done. If you already use gmail, upload your planning sheet into your drive and use google calender to set a schedule.
Get your blog out there this year with these tips:
- Use social media to promote your posts
- Get people who read your blog to like you on Facebook or follow you on Twitter
- Engage with other bloggers by commenting thoughtfully
- Post thoughtful comments (and links) on forums that relate to your audience